Quizzes, Polls & AR Filters: The Secret Weapons of Engagement
Want to stop the scroll and boost engagement by 300%+? Interactive content like quizzes, polls, and AR filters convert passive scrollers into active participants – and the data proves it:
- Polls get 2x more comments than regular posts (Instagram)
- Quizzes generate 5-10x more leads than static content (HubSpot)
- AR filters increase brand recall by 70% (Snapchat)
In this guide, you’ll learn:
- Why interactive content outperforms traditional posts
- Step-by-step creation guides for each format
- Platform-specific best practices
- Real brand examples crushing it
Why Interactive Content Works
Psychological Triggers:
- Curiosity gap (Quizzes)
- FOMO (Time-limited polls)
- Self-expression (AR filters)
Algorithm Benefits:
- Signals “meaningful interactions” to social platforms
- Increases dwell time (key ranking factor)
1. Quizzes That Go Viral
Best Quiz Types:
- Personality (“Which marketing guru are you?”)
- Knowledge-test (“Can you spot the fake AI image?”)
- Preference (“Pick your dream team: Marvel or DC?”)
Tools to Create Quizzes:
- Interact (Lead-generating quizzes)
- Typeform (Beautiful, embeddable quizzes)
- Instagram Stories Quiz Sticker (For quick engagement)
Pro Tip:
Gate quiz results behind an email opt-in to generate leads.
2. Polls That Spark Conversations
High-Engagement Poll Ideas:
- “This or That” (Coffee vs. tea for your audience)
- “Help Me Decide” (Which product color should we launch?)
- “Hot Takes” (“Overrated or underrated: TikTok ads?”)
Platform-Specific Poll Tactics:
Platform
Instagram Stories
LinkedIn
Twitter/X
Facebook Groups
Best Use
Quick, visual polls
Industry debate starters
Controversial hot takes
Community decisions
3. AR Filters That Get Shared
Why AR Filters Work:
- 37% of Gen Z uses AR daily (Snapchat)
- User-generated content when shared
AR Filter Ideas for Brands:
- Virtual Try-On (Makeup, glasses, etc.)
- Branded Games (Catch falling products)
- Holiday Themes (Christmas hats, Valentine’s hearts)
Creation Tools:
- Spark AR (For Instagram/Facebook)
- Lens Studio (For Snapchat)
- TikTok Effect House
Why AR Filters Work:
- 37% of Gen Z uses AR daily (Snapchat)
- User-generated content when shared
Real Brand Examples Crushing It
- BuzzFeed – Personality quizzes drive 10M+ monthly shares
- Sephora – Virtual try-on AR filters increased conversions 11x
- Starbucks – “Which drink matches your mood?” polls get 500K+ votes
Interactive Content Calendar Template
Week
Week 1
Week 2
Week 3
Content Type
Instagram Poll
LinkedIn Quiz
AR Filter
Example
“Which feature should we build next?”
“What’s your leadership style?”
Summer-themed sunglasses try-on
