How to Find Winning Products Using TikTok Creative Center (2025 Guide)
Finding winning products is the foundation of a profitable dropshipping or eCommerce store. In 2025, TikTok Creative Center has become one of the most powerful tools for spotting viral trends, analyzing high-performing ads, and discovering products people actually want to buy.
In this guide, you’ll learn how to use TikTok Creative Center step-by-step to find proven, in-demand products that can skyrocket your store’s growth.
Why TikTok Creative Center Is the Best Product Research Tool in 2025
TikTok Creative Center gives you real-time insights into:
- Viral products and trending content
- Top-performing ads in your niche
- Trending hashtags and keywords
- Audience demographics and engagement
- Popular sounds that boost product visibility
Unlike other tools, TikTok Creative Center shows what people are actually engaging with right now, making it perfect for discovering winning products early.
Step-by-Step Guide to Finding Winning Products
1. Go to TikTok Creative Center
Visit: TikTok Creative Center → Trend Intelligence → Products/Ads
This is where you’ll see trending ads, creatives, and viral product categories.
2. Explore “Top Ads” Section
This tab reveals:
- The most engaging ads
- Click-through rates
- Conversion indicators
- Ad formats that perform well
What to look for:
- 100k+ views
- Strong engagement rate
- Attractive product demo
- UGC-style videos
- Repeat ads (indicating scaling)
3. Check “Trending Products”
TikTok shows products getting viral attention, including:
- Beauty & skincare
- Home gadgets
- Fitness tools
- Pet accessories
- Fashion accessories
A winning product usually has:
- A clear problem-solution
- Visual appeal
- Easy-to-demonstrate features
- Low competition
- Affordable price
4. Analyze Trend Graphs
Use the built-in analytics:
- Engagement spikes
- Regions where the product is trending
- Demographics
- Ad frequency
If the trend graph shows consistent growth, it’s a strong indicator of a winning product.
5. Use Hashtag Insights
Go to: Trend Intelligence → Hashtags
Search product-related hashtags—example:
- #TikTokMadeMeBuyIt
- #Gadget
- #HomeDecor
- #BeautyHacks
Look for:
- High views
- Increasing trend line
- Related product videos
6. Validate the Product
Before choosing a product, validate it with:
- Google Trends
- TikTok comments
- Competitor stores
- AliExpress/Alibaba prices
- Profit margin calculation
A product is truly “winning” when it has:
- Demand
- Good profit margin
- Easy shipping
- Consistent interest
Bonus: Pro Tips to Find Winning Products Faster
Filter ads by:
- Region
- Objective (Conversion-focused)
- Industry
Look for UGC ad formats:
- Real people showing the product
- Problem → solution demos
- Reaction-style videos
Track repeating ads
If a brand is running the same ad for weeks, it means they’re making money.
Conclusion
TikTok Creative Center is one of the most valuable tools for finding viral, high-converting products in 2025. By analyzing top ads, trending products, hashtags, and engagement patterns, you can identify winning products before they peak—giving you a major competitive advantage.
Use the steps in this guide to fuel your product research and grow your eCommerce business faster than ever.
